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But it's not over: Dr. Squatch will appeal additional recommendations made by the self-regulating body and Unilever says it plans to cross-appeal.
August 24, 2023
By: Christine Esposito
Editor-in-Chief
The National Advertising Division (NAD) of BBB National Programs has issued a ruling in case about soap claims, but it appears neither party is walking away entirely satisfied with the decision. NAD provides self-regulation and dispute resolution services, guiding the truthfulness of advertising across the US. It reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling th...
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